Here you’ll find a brief portfolio of my content. It’s not by any means a complete list, but it does paint an accurate picture of the effort and versatility which I bring to my work.
My current position at GameFace has offered valuable experience covering a range of sporting events as a camera operator. This includes live streaming matches for AFL Outer East, Yarra Junior Football League, South East Cricket Association and even one-off events such as the Parkdale Gift.
Social Media Content
Throughout my studies, I have enjoyed utilising the Adobe Creative Suite whenever possible. The images below are some that I have recently created and also include time-sensitive content that is posted routinely on Monday afternoons as part of my role at GameFace.
I’ve always been incredibly fond of creating written content. In fact, it was the form of media that first piqued my interest in the Sports Media degree. While I have been developing my skills in other facets of media, I have also continued to hone my journalism techniques under Peter Rolfe who is a current political and sports news reporter for the Herald Sun. I have been lucky enough to conduct one-on-one interviews with the likes of Rohan Connolly, which served as a great opportunity to continue crafting my journalistic abilities. The article below is my most recent profile piece which heroes a local player down at Frankston District Basketball Association.
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If you click here, you can see another example of my work that was published during lock down last year when I wrote for the Esports organisation Letsplay.Live, who are one of the major Esports broadcasters and tournament organisers in the Oceanic region. It was fantastic to cover a live event in the written format and it offered invaluable experience into whats required to write high quality time-sensitive content.
Cockatoo to Canberra
In early December, I was to asked to go on a 10-day trip to Canberra while documenting my sister-in-law’s journey to Canberra on her push bike. Emma was struck down with a spinal cord injury earlier in 2020 after a tree fell on her while hiking in New Zealand. Although she had previously committed to riding from major city to major city just for the thrill of it, it only made her more determined when confronted with the news that she may never regain feeling in her arm or leg again.
Astonishingly, Emma completed her journey on her modified bike, while raising nearly $30,000 for Spinalcure Australia.
The video below is the first installment of the 10-day journey. It was intended to be an extended-cut which detailed the often confronting reality of life as a sufferer of a spinal cord injury. I am currently completing this project in my spare time and episodes will be released periodically. It is a project that I am extremely proud of given the nature of the content, but also because of the valuable experience I was exposed to as the lone content producer of the trip.
VAFA Applied Learning Project
While completing our Sports Media degrees, we were tasked with forming a team with other students to participate in an Applied Learning project. This project saw each team work closely with a nominated Victorian Amateur Football Association (VAFA) club for 18-months while studying. During this period, we were required to liaise with our designated club, the Mazenod Old Collegians Football Club, to develop fully fledged social media, marketing and sponsorship proposals based off our theoretical learnings.
Below are some examples from the social media strategy that we created as part of the VAFA Applied Learning project. Our discussions with the club led us down the path of creating affordable and manageable ways for the club to increase their activity on social networks while leveraging existing sponsors. The club was concerned about volunteer participation to achieve such a goal, so throughout the development of our strategy we made sure to include various templates and instructions to minimize the effort required while maximizing their potential value.
Our second year included the marketing component of our VAFA Applied Learning program, where we were tasked with creating a strategic marketing plan that aligned with the the vision of Mazenod OCFC. We identified a key message that represented the clubs direction in the future.
More than just a club.
Each key component of our marketing proposal centered around the club increasing its standing within the community by providing an environment where everyone is respected and catered to equally. This direction also aligned with the clubs long term goal, which was to re-acquire the use of the second oval at Central Reserve in Glen Waverley to provide more room for their growing list of players.
Below is the proposal which we created for the assessment, which includes the findings of our market research analysis that we completed prior.
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The third and final component of the VAFA Applied Learning program was punctuated with the creation of an asset inventory and a sponsorship proposal for the club. Creating an asset inventory was extremely beneficial as it allowed us to identify where the club had assets which were marketable to sponsors. This also helped us to determine their value in relation to their desirability and the costs involved.
You can find the spreadsheet that we created below, which is fully functional and editable for the club to utilise in the future if they choose to do so.
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After creating the asset inventory, we were then able to utilise the information that we had acquired throughout all three of the VAFA Applied Learning subjects to create our own individually tailored proposals for a prospective sponsor. Active Monash was the organisation that I elected to pursue with my proposal due to both organisations being an extremely congruent fit with each other. The proposal highlighted the similarities of the two organisations while underlining the potential value in both sides of the partnership.
The final sponorship proposal for Active Monash can be seen below.
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The entire VAFA Applied Learning project was incredibly beneficial overall. Both as a team and individually, we gained valuable experience within the industry by catering to the needs of second-tier football teams which have traditionally relied solely on volunteers. It was a fantastic hands-on experience that, when coupled with the theory that we learned over the duration of the program, provided an incredible opportunity to have an immediate impact on an organisation.